The Medical Tourism Industry In India - Free Essay Example

Sample details Pages: 8 Words: 2423 Downloads: 8 Date added: 2017/06/26 Category Health Essay Type Descriptive essay Tags: Health Care Essay Did you like this example? Chapter 2: LITERATURE REVIEW 2.1 Medical tourism 2.1.1 Introduction to Medical tourism The word à ¢Ã¢â€š ¬Ã…“Medicalà ¢Ã¢â€š ¬? means treatment of illness, disorder or injuries. In general, à ¢Ã¢â€š ¬Ã…“Tourismà ¢Ã¢â€š ¬? means traveling for pleasure. According to World Tourism Organization(WTO), the word à ¢Ã¢â€š ¬Ã…“Tourismà ¢Ã¢â€š ¬? compromises of à ¢Ã¢â€š ¬Ã…“the activities of persons traveling to and staying in place outside their usual environment for leisure, business and other purposes.à ¢Ã¢â€š ¬? Understanding of word medical and tourism individually is not sufficient to define Medical Tourism. Don’t waste time! Our writers will create an original "The Medical Tourism Industry In India" essay for you Create order Medical Tourism is combination of various and definite activities and clear understanding of such activities is essential. (Dr Prem, medical tourism) Considering the above sets of definitions, the following can be observed: When a person travels across the border and outside their usual environment, to seek medical service, the travel portion of the trip travel is called à ¢Ã¢â€š ¬Ã…“medical travelà ¢Ã¢â€š ¬?, and upon arrival, such person is called à ¢Ã¢â€š ¬Ã…“medical touristà ¢Ã¢â€š ¬?, and such activities which includes utilization of medical services by the medical tourist, be it direct or indirect hospitality, cultural exposure or site-seeing, is called à ¢Ã¢â€š ¬Ã…“Medical Tourismà ¢Ã¢â€š ¬?. Hence, Medical Tourism could be defined as à ¢Ã¢â€š ¬Ã…“The Medical Tourism is the set of activities in which a person travels often long distance or across the border, to avail medical services with direct or indirect engagement in leisure, business or other purpose s.à ¢Ã¢â€š ¬? Medical travel refers to the international phenomenon of individuals traveling, often great distances, to access health care services that are otherwise not available due to high costs, long waiting lists or limited health care capacity in the country of origin. (UNESCAP, 2007) Five key driving the increased popularity of medical tourism: Technology Technological improvements drive medical tourism, like more efficient global transportation and communication systems. The flattening of the world through the Internet and technology in medical industry are improving the quality of services. Patient access to health information on the Internet has increased knowledge and choices. Electronic communications and exchange of health information are faster and easier. Cost When patients dont have health insurance or their health insurance does not pay for all the care they need, the cost of the care is shifted to those patients with health insurance. This is kn own as Cost Shifting. The competition in industry is not operating on the proper objectives. The focus should be on providing care to patients, not to gain economy of other countries or build the tourism sector from needy to sick patients. Moreover, the cost of medical treatment in developed countries is extremely high. Hence, private, social and corporate health schemes are very costly. The above pay model is shifting to individuals. Therefore, Cost is another driving factor. Need The emergence of the new consumer needs, like avoiding waiting queues to get medical treatment or the possibility to have the latest medical treatment, requires new solutions which are not available in consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s home country. So, Need is another driving factor. Change Hospitals are adopting the more luxury hotel concept rather than a traditional unexciting general wards. After the surgical procedure, there is the opportunity to engage in attractive tourism, which is certainly a better change for patient. For example, a patient may take a safari trip in South Africa after an orthopedic surgery, a Taj Mahal trip after eye surgery in India, and a Mayan cultural experience after cosmetic surgery in Mexico. Hence, Change is another key factor. Demographics Demographic drivers such as an aging population due to baby boomers causing significant strain on national healthcare system are a driving factor. 2.1.2 Why choose India? Medical tourism or health tourism is on a rise in India. It is starting to be considered as one of the most attractive locations for medical tourism. As per a research report à ¢Ã¢â€š ¬Ã…“Booming Medical Tourism in Indiaà ¢Ã¢â€š ¬? Indiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s medical tourism industry is going to grow by 27% in the time period 2009-2012. In 2007 alone, India received 450,000 medical tourists and is expected to receive close to 1.1 million medical tourists in 2012. Currently India has 16 JCI Accredited Hospitals across the country. Some of the most sought after procedures by medical tourists in India are alternative medicine, bone-marrow transplant, cardiac bypass surgery, eye surgery, orthopedic surgery, In Vitro Fertilization (IVF) or Infertility Treatment and dental procedures (such as dental implants, veneers etc.) commonly known an Dental tourism. Cosmetic surgery or cosmetic procedures and dental tourism are on a rise in India as well. So what are the reasons to choose I ndia as your medical tourism destination? Country No. of Foreigners treated in (2002) From Strength Thailand 6,00,000 USA, UK Cosmetic surgery, organ transplant, dental treatments, Joint Replacement Jordhan 1,26,000 Middle East Organ Transplants, Fertility treatments, cardiac care India 1,00,000 Middle East, UK, USA Cardiac care, Joint replacement Malaysia 85,000 USA, Develop countries Cosmetic Surgery South Africa 50,000 USA Cosmetic Surgery, Dental Treatment First and foremost is the cost factor. The cost savings are immense. As per the report by à ¢Ã¢â€š ¬Ã…“Booming Medical Tourism in Indiaà ¢Ã¢â€š ¬?, medical tourist can save up to 60%-95% on their treatment cost by getting their treatment done in India. The second most important factor according to me is the technology and international standards. Top Hospitals and healthcare facilities in India have the latest equipment and technology, which is a t par with the medical facilities in the developed world. With the rise in medical tourism, more and more hospitals are investing in the latest equipments and getting internationally recognized certifications, such as JCI. As per Deloitte report, India has 10 JCI certified hospitals in 2007, and in 3 years India has added 6 more to the list. The doctors in India have the expertise, which again is at par with the doctors in the developed countries. Today Indian doctors in every field are recognized in the world community for their work and contributions. Most of the doctors working in the big name hospitals have degrees and certifications from US and Europe. Medical tourist get priority treatment in Indian hospitals as opposed to waiting for weeks or even months in their own country. This is a huge advantage as patients wanting to undergo say a hip or a knee replacement will have to bare the pain till they are not scheduled for treatment, which sometimes can take up to 3 months . No language barrier. As English is one of the most used languages in India, medical tourists donà ¢Ã¢â€š ¬Ã¢â€ž ¢t feel lost in this country. Also, if you are from a non-English speaking country, translators are provided to make your stay as comfortable as possible. Due to its beautiful culture, history and increased reorganization and popularization of yoga, Ayurveda and meditation more and more people are flocking to India for mental and physical peace. Andhra Pradesh is one of the most prominent state in India for medical tourism as many of the big name medical centers have opened their facilities in this city. Other cities like Mumbai, Delhi, Bangalore, Ahmedabad are quickly catching up to attract international patients. Andhra Pradesh is considered to be the 5th largest state in India and the largest State in South India. It has a population of 76, 210, 007 and a literacy rate of 45.11% (Andhra Pradesh tourism, 2010). It has become a major IT hub. However its gro wth with respect to the medical tourism is very slow. Andhra Pradesh is very popular for many non-invasive therapies like Yoga and Ayurveda. Apart from these tow alternative therapy, naturopathy, traditional healing systems also play major role in developing medical tourism in the state. Recently it is competing with other states as some world class hospitals are established in the state. Some of the examples for these are Apollo hospitals, L V Prasad eye hospital, Nizamia general Hospital etc (India line, 2010). It is stressed that the medical tourism is not achieving prospects in Andhra Pradesh when compared to departments, IT and biotechnology. The failure in the medical tourism in Andhra Pradesh is attributed to the lack of synergy between the health and tourist department. It is further noticed that, the number of foreign patients coming to Andhra Pradesh is just not even 1% to that of Bangkok (Hindu, 2010). It is clearly stated by many hospitalsà ¢Ã¢â€š ¬Ã¢â€ž ¢ directors tha t the Government has to take necessary strategic approach in order to improve medical tourism in Andhra Pradesh. Apollo, Wockhardt, Fortis Healthcare, Max India, The Global Hospitals Group, MIOT Hospitals and some of the prominent hospitals catering to medical tourists. Apart from this, there are a large number of small clinics such as eye clinics, dental clinics, hair loss clinics, IVF clinics, message and spa clinics that exist across the country that are catering to medical tourist who are interested in elective surgery. (Nikhil Lamba, ClinicsOfWorld) 2.3 Collaboration and Partnership Medical tourism operators can be divided into two groups. First, there are medical centers such as hospitals and clinics. Medical centers that actively attract international patients are not involved only in the medical procedure itself, but are, in many cases, also responsible for all patient logistics from arrival to departure. Often the hospitals involvement already starts before arrival with the processing of the visa requirements and only ends after departure with patient follow up. The second group consists of medical tourism facilitators who function like agents and associated service providers. These are often smaller companies with just a few people on their payroll and most of them have spread their risk by dealing with hospitals and clinics in a number of different countries. Those medical tourist agents which are dealing exclusively with hospitals of only one country or region are exposed to the same risks as the hospitals with whom they work. These facil itators offer global health care options that will enable international patients, primarily from the United States of America and Europe, to access world health care at a fraction of the cost of domestic care. By selling a type of medical value travel, they focus particularly on the self-insured patient. Some companies charge clients a flat rate commission or a percentage of the total cost of care. Others do not directly charge customers, but are paid by the hospitals to which their clients travel for care. Health care travel packages can include all costs associated with medical care, air and ground transportation, hotel accommodation, use of a cell phone in the destination country, practical assistance from a local company representative at the health care facility, travel arrangements for a companion, stays in nearby resorts during the post-operative recovery period and side trips to tourist destinations. 2.4 Promotional Strategies Corporate hospitals in Andhra Pradesh brought in five-star facilities and hi-tech medicine. Both the state administration and the corporate sector see the benefits of synergy for profits and have hence evolved separate as well as combined promotional strategies (Qadeer 2009; Gupta 2006). The state is proposing Medical Tourism in its own institutions. It invests directly in infrastructure and tourism to push its policy support to the corporate sector in earning foreign exchange by treating Medical Tourism as a trade. This encourages all the players directly or indirectly involved in Medical Tourism to invest and expand their businesses à ¢Ã¢â€š ¬Ã¢â‚¬Å" corporate hospitals, the aviation industry, private tour services, travel operators, the hotel and hospitality industries (Qadeer 2009; Gupta 2006). The state has several interests behind its promotional strategies for Medical Tourism. One is à ¢Ã¢â€š ¬Ã…“medical diplomacyà ¢Ã¢â€š ¬? to strengthen international relationships and friendships with neighbouring countries. Behind this seeming altruism lies the motive of enhancing economic growth, by not only commodifying medical care and supporting the private medical industry but also promoting investments in sectors supportive of MT. These include the Indian Healthcare Federation, private and public insurers, policy institutions, and the industry players mentioned above (CII-McKinsey 2002). Tie-ups within the hospitals, hotels and tour operators are being promoted and are on the rise (CII-McKinsey 2002). Hyderabad, capital city of Andhra Pradesh has opened international airports and now offer direct flights from abroad to ease travel for patients. Yashoda hospital in Hyderabad has an airport kiosk and is planning a helipad on the terrace to airlift their patients (Shaffi et al 2007). Asia has become a prominent destination for global medical tourists. Within it, India has a relative advantage, and Andhra Pradesh is evident from the institutions invo lved and the services offered as well as the low cost of treatment (Qadeer 2009; Gupta 2006). Its so-called à ¢Ã¢â€š ¬Ã…“win-win situationà ¢Ã¢â€š ¬? however, is based on the assumption that services for the haves and have-nots are totally independent of each other and the disconnect is rational. It is this very assumption that is flawed. In its effort to fill its coffers through MT, the government has underplayed the obvious contradiction between a vast uncared à ¢Ã¢â€š ¬Ã¢â‚¬Å" for majority and an unethical focus on profits through MT (Shaffi et al 2007). It has ignored many of the underlying negative implications of MT such as shift of subsidies to the private sector and extremely low inputs in public sector healthcare (Roy Choudhury and Dutta 2004). India has 16% of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s population, 18% of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s mortality and 20% of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s morbidity and our public expenditure on health is still 1% of gross domestic prod uct (GDP). Budget 2010 is no different from the previous years (Bali 2010) (Qadeer 2009; Gupta 2006). Added to this is the incoming evidence of inequity and rising costs of medical care. The huge gap permitted between thesalary scales of public and private professionals has encouraged the movement of personnel from the former to the latter. This is particularly true of the shortage of nurses in the public sector, who are leaving for private and overseas jobs (Shaffi et al 2007). Attracted by the higher scales and an open system of consultancy, experienced specialists too are moving away from public sector. While experienced doctors in the public sector are allowed to work in private institutions that benefit from their experience and fame, the government has no innovative policy to retain competent professionals or to regulate salaries and employment conditions across sectors (Qadeer 2009; Gupta 2006). Marginalising the concept of comprehensive primary healthcare by limitin g primary-level care to at best First Referral Units (FRUs) and district hospitals denies tertiary care to the less-privileged unless they are ready to sell off their assets. This is reflected in the burden of debt due to illness treatment, which has increased to 40% of the total debt as per the 52nd round National Sample Survey (2000). Another critical dimension of this growing industry is the probable impact it has on the countries it serves. Already there are concerns expressed in the US. Asian MT is seen differently by different stakeholders. The insurance companies and medical Organizations see its à ¢Ã¢â€š ¬Ã…“outsourcing potentialà ¢Ã¢â€š ¬? for lowering their own costs and enhancing profits. The uninsured and those who cannot afford their own private services see it as an opportunity. The state sees it as a mechanism for savings and as a price control mechanism in its medical market (Qadeer 2009; Gupta 2006).

How Fatigue Affects Your Sleep Habits - 2954 Words

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Medias Influences on the Development of a Womans...

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Ra One- the Extra-Ordinary Sales Promotion by Srk Free Essays

string(48) " also available for purchase on the official G\." RA ONE- The extra-ordinary sales promotion by SRK I’ve often heard people say, film-making is nothing short of a gamble. And as any gambler will tell you, you’ve got to gamble huge to triumph huge. Going by this logic, Shah Rukh Khan is The Supreme Gambler of the year. We will write a custom essay sample on Ra One- the Extra-Ordinary Sales Promotion by Srk or any similar topic only for you Order Now What’s at stake, beside the big money invested in RA. ONE of course, is a dream, a vision, an aspiration to make a film which appeals to kids and kids at heart. In short, attempt a film that appeals to the universal audience. At the same time, it ought to raise the bar for Hindi films. Also at stake is SRK’s once-unchallenged supremacy as the reigning idol of Bollywood and that elusive thing called reputation. When you invest your repute in your dream project and stick your neck out, you expect nothing short of a mega-success. â€Å"I had a very clear of how we’ll market it. The first clarity was that we won’t have too many images of the film. I didn’t want it to be cluttered. I didn’t want it to be a hero and a heroine and their son. This is a superhero film and we had to introduce that. Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. So there was this big fear — when my costume comes out and me with blue eyes, will it be liked? Small considerations like this which you don’t think about while making the film, but when it comes out, people say, â€Å"you know what, your dadhee (beard) isn†t working at all†. SRK The daily promotional strategy of the media savvy Shah Rukh Khan seems to be working when it comes to publicizing his film ‘Ra. One’. He has pushed the film in every way possible – through multiple co-branding deals, in-film plans, promotional tie ups, marketing strategies, gaming and merchandising and much more. The ‘Ra. One’ous appetite of King Khan seems to be insatiable and everyone is being a part of it, whether they understand it or not. The film is thus ending up as the most promoted film till date â€Å"SRK’s strategy is similar to several Hollywood biggies where promotions start several months before release. Typically, big star cast movies and mega-budget releases such as Bodyguard, Singham etc start their marketing around eight weeks before release. But SRK has taken marketing to a whole new level for a Bollywood movie,† says Pritie Jadhav, chief operating officer, P9 Integrated – a division of Percept. The makers of Ra. One are on a marketing blitzkrieg Eros International and Shah Rukh Khan’s Red Chillies Entertainment have brand tie-ups for Ra. One to the tune of Rs. 52 crore of which Rs 12-15 crore has been earmarked for online promotion, an advertising executive involved with the promotion of the movie said on condition of anonymity. Brand tie-ups that the marketing spends of the film have been considerably subsidised. Some of the brands with whom tie-ups have been effected are Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol. Eros and Red Chillies have recovered part of their huge investment in the film through in-film branding, media endorsements, pre-licensing of cable TV and satellite rights, music and other rights Promotion of the film officially began as early as December 2010 when the first poster was published in all leading news papers across the country. The film’s first look was later unveiled by Khan on his Twitter page on January 1, 2011. Several months later, director Anubhav Sinha announced that he would be launching two teaser trailers of the film during the 2011 Cricket World Cup, a prior nine months before the film’s actual release date. Ra. One is not a Bollywood film that [the audiences] have seen before. The kind of size and magnitude that the film has requires it to be slowly introduced to the audience and that is the very purpose why we are starting the whole communication so early. â€Å"says Anubhav Sinha The film’s first theatrical trailer was released three months later to the public. As a way to promote the theatrical trailer, Khan was accompanied by the director on a five city tour, which included such places like Delhi, Chandigarh, Indore and Ahmedabad. During the same event, a 3600  ft long fan mail collecting audience wishes and messages for the film was also launched. Strategies which have caught the imagination of a population of over a billion Indians * Online Promotions: Approx INR 52crore is the estimated total budget shelled out for Ra. One’s marketing, in which INR 15 crore is for online promotions. Usually Bollywood film promotions only starts eight weeks before release but SRK took it in the Hollywood way, from January of this year with his first appearance in Twitter. Later it was the Facebook Fan page that started off its promotion from March SRK and Google – YouTube announced a partnership deal on mutual benefits basis. An exclusive video was created by Red Chillies (Khan’s production company) and was integrated into the YouTube Channel (Ra. One Youtube Channel). The company launched the official customized Ra. One channel of the film on YouTube(a first for an Indian film) where several song and theatrical promos were released to the public, along with videos of the film’s making, events and uncut footage. The channel also hosts games, including the first social game from India, and contests where participants can create promos from clips, music and dialogues of the film. * Merchandise: As a way to promote the film and increase its franchising business, Shahrukh Khan tied up with Seventymm to market a variety of merchandises related to the film. Products included original G. One tee shirts, coffee mugs, wrist bands, watches, mobile pouches, video cameras, as well as many other things. Similar products were also available for purchase on the official G. You read "Ra One- the Extra-Ordinary Sales Promotion by Srk" in category "Papers" One online store, which was launched alongside the film’s official website. [90% of the 400. 000 stationery items and toys were sold in 15 days and 100. 000 more have been ordered. The makers spent 1. 5 crore on the mold for the G. One action figure. In addition to this, a jewelery line inspired by the symbol of â€Å"Ra. One†,as well as a series of HCL laptops with customized integrated Ra. One skin[59]were also made available to the public. These products are designed in-house by Red Chillies, and have been manufactured in China. By October, 50 products will be sold in more than 3,500 stores and e-commerce sites. Comics: Red Chillies Entertainment collaborated with UTV Indiagames to develop digital comics based on the film’s characters. Written by Khan, the comic featured weekly episodes and served as a prequel to the events happening in the movie * Video games: RA. ONE continues to surprise the Indian audience with new innovations on a continued basis. Red Chi llies Entertainment had declared a tie-up with Sony Computer Entertainment Europe (SCEE) to build a full cycle game on PlayStation platform. The video game version of the movie will be called ‘RA. ONE–The Game‘ and will be available on PS2 and PS3 (through PSN download). This is a newer direction for Bollywood to create a win-win strategy of both promoting the film as well as create a brand extension strategy for RA. ONE. The film, with its super hero touches, is appropriate to seamlessly use the PlayStation platform and connect with the In youth. * Print adds and billboards: Print ads have been booked in all leading publications while 1,700 billboards will show the superstar in his superhero gear. This by far the largest collaboration in terms of in terms of billboards for any movie . Somthing or the other we read about the movie everday . * â€Å"Bharat Bhraman† Tour: Shahrukh Khan is places for Ra. One. The King Khan has started his bharat bhraman and caught with his fans from Kolkata to Delhi. Shahrukh covered cities like Vadodara, Gujarat; earlier he was in Chennai for ‘Ra. One’ audio launch in Tamil; and he was in the cities Bangalore , Jaipur and Bhopal Vadodara. SRK did a 36-city tour, which will include several foreign destinations, and one of the highlights of these events will be a 3,600-feet-long fan mail collecting audience wishes and messages. Mobile Engagements and application: iPhone / iPad app for the fans, in collaboration with UTV’s Indiagames. To talk about the app – Ra. One is an arcade first-person shooter game where you can play as G. One to shoot bad guys down with their team leader Ra. One. The game comprises of three terrains – Trainyard, London Bridge and Wasteland with a total of 89 levels (called Waves in the game), starting with Wave 1 and unlocking as you complete each level. Movie themes ,songs , games , wallpapers all of which form a part of mobile engagments are easily accessible over the net * Television promotions: Appearances in three major shows (Just Dance , SA RE GA MA PA Lil Champs. Indias Got Talent)in 3 entertainment channels to participating in ‘kaun bangea corerpati’. Interviews and teasers are a constasnt attraction nowdays for the viewers . Televison promotion is playing a big role in promoting the film * Selling movie rights: Even before its release, Ra. One managed to earn a revenue of Rs132 crore simply by giving away the rights of the movie. The brand equity of film star Shahrukh Khan is unparalleled and his presence in the movie gives a huge boost to distributors and companies to get associated with the brand. Star India got the rights for Ra. One at around Rs40 crore. Apart from this, the music rights were bought for Rs15 crore by T-Series. The producers got a whopping Rs77 crore from Eros Entertainment to own the distribution rights of the movie * Release and Premiere: The movie would be released at over 3000 screens in India and over 1000 screens overseas. Apart from this, premieres at international destinations like Dubai, Toronto and London, which have a high popularity for Indian films are on cards. Due to various new marketing strategies adopted by the producers of the movie, Ra. One managed to generate a lot of positive word of mouth. If not for its success, this movie would definitely prove to be a landmark in the Indian film industry for its advertising and marketing strategies. Will promotional overdrive harm ‘RA. One’? They need to remain prepared to face the severe criticism if they fail to live up to the expectation by even a bit, and it will be difficult to match the hype because they have unveiled almost everything about ‘RA. One’. Audience expectations build up with such a high intensity campaign and the risk is that even a small disconnect can boomerang. That’s not the climax the producers would look forward to. The expections are have increased so much that if the film does not fair according to the standards set by the movie then the audience will feel cheated . Nevertheless the first reactions have come in from the trade analyst and they are optimistic about the film. â€Å"Wow! Brilliant! Mesmerising! Leaves u dumbfounded! Blockbuster! Indian cinema bar raisd! Saw portions of RA. . SRK surpasses himself. †- komal Nahata Watched more than an hour of #RaOne. Left me amazed. Technological breakthrough. At par with intl films. A superhero film that’s super! † – Taran Adarsh These reaction about the movie is only going to create a good word of mouth about the film and this will lead to audience booking there tickets Conclusion All said and done u like the promotions or not but u simply cant ignore the movie. Shahrukh Khan along with his team has made us think about the differentiated strategy implemented across the country . The strategy is here to stay . It has layed down a path that will make other filmmakers to think . As far as the box office collection goes it’s a sure short blockbuster. References * Saxena, Manjari (2011-10-24). â€Å"Ra. One: Shah Rukh Khan has another winner†. Gulf News. Retrieved 2011-10-24. * â€Å"SRK concentrates on Ra. One†. Filmfare. 2010-05-06. Retrieved 2010-08-22. * Press Trust of India (2011-10-21). â€Å"SRK turns salesman to sell ‘RA. One’ merchandise†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-21. * Ra. One: Exclusive Authentic Movie Merchandise†. Seventymm. Retrieved 2011-10-20. * Adarsh, Taran (2011-10-21). â€Å"SRK, Eros take ‘Ra. One’ to next level†. Bollywood Hungama. Retrieved 2011-10-21. * Bhat, Varada (2011-09-19). â€Å"Bollywoods longest promotion†. Business Standard. Retrieved 2011-09-19. * â€Å"Shah Rukh meets fans on Google Plus Hangout for RA. One chat†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-20. * Shinde, Shivani (2011-08-30). â€Å"India’s first social game for Ra. One†. Business Standard. Retrieved 2011-08-29. * Baksi, Dibyojyoti (2011-10-14). â€Å"SRK’s discovery speaks up about RA. One†. Hindustan Times. Retrieved 2011-10-15. * Jamkhandikar, Shilpa (2011-10-13). â€Å"A Minute With: Shah Rukh Khan†. Reuters. Retrieved 2011-10-13. * RA. One’s rampage. Prannoy Roy Publications. 2011-10-14. Retrieved 2011-10-20. * Joshi, Tushar (2011-10-18). â€Å"RA. One gets an addition†. The Times of India. Retrieved 2011-10-18 * NDTV Correspondent (2011-10-13). â€Å"I am SRK†. NDTV. Prannoy Roy Publications. Retrieved 2011-10-13. * Press Trust of India (2011-10-14). â€Å"Ra. One gets Rs 52-cr promotional push†. CNN-IBN. Global Broadcast News. Retrieved 2011-10-14. How to cite Ra One- the Extra-Ordinary Sales Promotion by Srk, Papers

Shiawassee County Community Mental Health Essay Example For Students

Shiawassee County Community Mental Health Essay Shiawassee County Community Mental Health Essay Shiawassee County Community Mental Health (SCCMH) is an agency that provides various services to the people of Shiawassee County Michigan. This paper will explain SCCMH and their mission to the public, core values, and vision of the future. Mission Statement. To provide individualized behavioral health care services to members of the community to assist them in improving and maintaining quality of life by reaching their personal goals. Core Values. Teamwork. Integrity. Respect and Courtesy. Quality. Continuous Improvement. Vision Statement. The Shiawassee County Community Mental Health Services Board will be the state leader in managing and providing innovative behavioral services. Services. There are many services available from SCCMH. You will find them named and defined in this section. Emergency Services. This service is available to any person in Shiawassee County 24 hours a day 7days a week. This service is available by calling (989) 723-6791 or (800) 622-4514. By calling this number you will access the after hours answering service, which is staffed by social workers trained in crisis intervention. If the situation is of which the social worker feels they need more assistance they will contact a member of SCCMHs Crisis Intervention Team. Psychiatric Hospital Services. This service requires a face to face meeting with SCCMH staff to determine the plan of care. This meeting can take place at the SCCMH Access Center or the Emergency Room at Owosso Memorial Healthcare. SCCMH staff is authorized to provide Psychiatric Services to adults and children. A pre-admission assessment will be made as convenient as possible for anyone needing this care. Housing Services. This is a service available only to people with a developmental disability or a severe mental illness. Housing assistance includes but is not limited to individuals in adult foster care, supported independent living for people, and assistance for persons living in their own homes. Support Services. This service is only available to those with severe mental illness or a developmental disability. The purpose for this Service is to provide assistance to these persons in living in the community and avoiding hospitalization. Support services include the following: Home Based Services. There are two home based programs SCCMH offers, the first being Childrens Intensive Home Base Service. This is a service that provides in home care from SCCMH staff to children with severe emotional disturbances or emotional mental illnesses. The other is Infant Mental Health, a service for families who have concerns about their infants social and emotional development. Both of these services take place in familys home. Supports Coordination. This service is available to persons with a developmental disability or mental illness. The purpose of this service is to provide assistance obtaining medical, social, educational, and vocational services to fit the individuals needs. Adults with a severe and persistent mental illness who are in need of more intensive care, support, and monitoring may receive services from SCCMH Assertive Community Treatment Team (ACT). Community Living Training, Supports, and Skill Building. This service is to assist individuals with independent living that includes support. The purpose is to support the individual living in their own community at the highest level of independence possible. This service may be provided in the individuals home, community, or through the SCCMH Win Center or Senior Day Program. Integrated Employment. This is available to those individuals with a mental illness or developmental disability. This service provides individuals assistance in finding and keeping jobs. SCCMH provides a staff job coach to instruct and assist the individual in learning the job responsibilities and the correct procedure to carry out the job description. The final results of this program can be amazing. Family Support Services. This is a service that assists families of persons with a mental illness, emotional disturbance, or developmental disability to maintain a family relationship or to keep the family member in the home or in the community. Respite Services. This is a service for families who have a family member living at home with a serious mental illness or developmental disability. .u0ca4680d4af16bbfb6cb23a97051a77f , .u0ca4680d4af16bbfb6cb23a97051a77f .postImageUrl , .u0ca4680d4af16bbfb6cb23a97051a77f .centered-text-area { min-height: 80px; position: relative; } .u0ca4680d4af16bbfb6cb23a97051a77f , .u0ca4680d4af16bbfb6cb23a97051a77f:hover , .u0ca4680d4af16bbfb6cb23a97051a77f:visited , .u0ca4680d4af16bbfb6cb23a97051a77f:active { border:0!important; } .u0ca4680d4af16bbfb6cb23a97051a77f .clearfix:after { content: ""; display: table; clear: both; } .u0ca4680d4af16bbfb6cb23a97051a77f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ca4680d4af16bbfb6cb23a97051a77f:active , .u0ca4680d4af16bbfb6cb23a97051a77f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ca4680d4af16bbfb6cb23a97051a77f .centered-text-area { width: 100%; position: relative ; } .u0ca4680d4af16bbfb6cb23a97051a77f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ca4680d4af16bbfb6cb23a97051a77f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ca4680d4af16bbfb6cb23a97051a77f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ca4680d4af16bbfb6cb23a97051a77f:hover .ctaButton { background-color: #34495E!important; } .u0ca4680d4af16bbfb6cb23a97051a77f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ca4680d4af16bbfb6cb23a97051a77f .u0ca4680d4af16bbfb6cb23a97051a77f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ca4680d4af16bbfb6cb23a97051a77f:after { content: ""; display: block; clear: both; } READ: Banking On Diversity Essay SCCMH staff provides the family with care for the individual whether in their home or taking them into the community. This provides the family with a rest period without worries, and also provides the individual with a break from the .

Evaluating the Usefulness of Evidence Psychology of Sport and Exercis

Question: Discuss about theEvaluating the Usefulness of Evidencefor Psychology of Sport and Exercise. Answer: Introduction In this paper, two articles will be appraised, and then the paper with the strongest evidence against the scenario of Mariana will be identified. The first article is a randomized controlled trial (RCT) paper written by Von Haaren and colleagues (2015) is published in Journal of Psychology of Sport and Exercise. This article seeks to determine how aerobic exercise intervention (AET) can be used to reduce emotional reactivity in real-life stress situation among students (Malling, 2013). The second article is by Kim, Yang Schroeppel (2013) which was published in Stress Health: Journal of the International Society for the Investigation of Stress. After an appraisal of the two articles, the paper identifies one of the articles that presents the strongest evidence to help Mariana reduce her real-life stress and boosts her moods given her situations. Briefly, the paper provides an insightful reflection on Marianas scenario to help understand how the chosen article is the most suitable in helping the situation. Appraisal Paper 1 The first appraisal article is an RCT paper written by Von Haaren and the colleagues (2015) and is about determining how aerobic exercise training can be used to reduce emotional stress reactivity in real-life stressful moments such as academic examination periods among students (Von Haaren et al., 2015). This article is published in the Journal of Psychology of Sport and Exercise in the year 2015. This study adopted the use of randomized controlled trial, within-subject design. The design used Ambulatory Assessment which is a method that encompasses other methods such as momentary self-reports observational and physiological methods which aim at studying people in their natural environments without any external interference (Zimmerman, 2014). This study by Von Haaren and colleagues (2015) aimed at examining whether a preventive 20 weeks of aerobic exercise intervention can be used to improve emotional stress reactivity in the real life stress situations. In the study, sixty-one inactive students were subjected to a waiting control and an AET group, and they reported their mood and perceived stress for over two days during their daily routines pre-and post-intervention (Fordham, Griffiths Bundy, 2013). Two assessment periods were picked, namely at the beginning of the semester when students reported low-stress levels and stressful real-life moments, i.e., during examination period when students reported high-stress levels perhaps owing to examinations preparation (Von Haaren et al., 2015). The findings of the study showed that those students who participated in the AET group recorded lower emotional stress reactivity in comparison to controlled participants after the training period of 20 weeks. In conclusion, the authors asserted that AET has considerable health benefits on emotional reactivity on students during real-life stressful situations. During the study, the authors took notice of the ethical implications of the study and thus only interested students were signed up for the study. The willing students were informed about the study and those who wanted to participate provided a written informed consent (Von Haaren et al., 2015). Given the assumptions underlying the study, the authors have successfully demonstrated that aerobic exercise intervention (AET) can be used to improve emotional stress reactivity in real- life stressful moments. However, the sample size chosen was not too large and thus may have failed to support the claim (Guang Bierma, 2011). Nonetheless, considering the size of the target population namely school students in their real-life academic examination stressful moments, the representativeness of the sample might not have affected the outcomes (Ansley, Houchins Varjas, 2016). In agreement with NHMRC level of evidence, the study by Von Haaren and colleagues is at level II. According to Burns, Rohrich, and Chung (2011) at level II, evidential information is gathered from a minimum of one accurately and premeditated randomized controlled trial. The study is closely applicable to the scenario of Mariana who is a first-year health sciences student. It applies to the extent that as a student and a mother to her daughter, Mariana is vulnerable to volumes of real-life stresses since she must be a mother to her daughter, a student who must write her examination. She must also single-handedly care for her ailing daughter beside her health given the limited family support her has. As such the study can be useful for her to reduce her stress and improve her mood especially for her daughter and her academia. Appraisal Paper 2 This second article as written by Kim, Yang, and Schroeppel (2013) is a pilot study that sought to determine the effects that Kouk Sun Do has on University Students especially those manifesting anxiety symptoms. The study used mixed research methods where both the quantitative and qualitative research methods were adopted (Kim, Yang Schroeppel, 2013). The abstract illustrates how the effects of Kouk Sun Do (KSD) was conducted among a sample of university students with anxiety symptoms using 30 participants out of which 18 completed the pre-test. The study used a total of Ten 70-min KSD exercise sessions three times a week for four weeks (Frances, 2014). The data was analyzed using A two (group) by two (time) repeated-measure analysis of variance which revealed that both the trait anxiety and depressive symptoms decreased while the self-efficacy increased over the period. The results of qualitative data indicated that self-induced relaxation of KSD can result in reduced anxiety (Kim, Yang Schroeppel, 2013). The primary purpose of the pilot study was to examine the effects of KSD on mental health among university students with traits of anxiety symptoms. Prior to the study, the participants completed a consent form which illustrated the purpose of the study. Both quantitative and qualitative data collection methods were used. In the effort to determine the effects of KSD exercise, the study used State-Trait Anxiety Inventory (STAI) to collect data on anxiety traits. Besides, Beck Depression Inventory (BDI-II) was used to collect data on the severity of depressive symptoms while self-efficacy (GSE) scale was used for general self-efficacy. The authors used structured questionnaires with open-ended questions to collect qualitative data to examine the experience of the participants during the KSD exercise period (Kim, Yang Schroeppel, 2013). Some of the study limitations included small sample which resulted in inadequate statistical power to determine significant variations in anxiety betw een groups, high attrition rate as 12 of the participants withdrew from the exercise. The study was also limited to university students with self-reported anxiety symptoms thereby giving limiting results (De Vries et al., 2016). The pilot study revealed that KSD exercise is an appropriate alternative method of enhancing mental health, especially to university students. The major strengths of the article is that it provided illustrations on how an individual suffering from stress and extreme anxiety disorder can develop a self-healing exercise by using the mind, body, and breath (Jung et al., 2016). However, the article is mainly limited to the individuals with anxiety symptoms, and it provides limited emphasis on excessive stressful conditions. Considering Marianas state of health and her excessive stressful circumstances, the article will provide a limited solution to reduce her stress and boost her moods. This is because the KSD method proposed in the article is not very effective in providing a solution to prolonged real life stress as it majorly acts as an alternative method for enhancing mental health. Using this method in Marianas conditions will therefore only boost her moods to a limited extent but w ill not be very effective in reducing her stress level (Park, 2015). Justification of Strongest Evidence Related in Scenario In view of the presented two pieces of evidence, the article by Von Haaren and colleagues (2015) provides considerably stronger evidence against Marianas scenario. According to the authors, the article elaborately examined how preventive 20-week aerobic exercise intervention (AET) may be used to improve emotional stress reactivity in real-life stress. As such, in effect, the authors asserted that AET provides promising benefits against negative health effects that are associated with accumulated emotional stress reactivity and this is emphasized by Bodenlos et al. (2015). In the effort to determine why this article presents the strongest evidence against Marianas case scenario, a critical review of Marianas scenario is of great importance. Mariana is a first-year health sciences student and a patient of diabetes and rare blood disorder. She is a mother to an 18-month-old daughter who is also suffering from severe asthma and has limited family support (Ansley, Houchins, Varjas, 2016). As a medical student, Mariana faces the massive stress associated with academic requirements which demand considerable efforts to excel so that later she could be a licensed health care practitioner (Roy Braider, 2016). Equally important is her 18-month daughter who at that particular age demands constant motherly care, love, and attention, especially in her asthmatic condition. To crown it all, Mariana receives little support from the family, and this means that she must rely on her efforts for herself and more so for her daughter. Given the situation that Mariana is in, she is vulnerable to massive volumes of stress and anxiety disorder (Kim et al., 2013). She must establish how to care for her young daughter who is also sickly besides caring for her diabetic nature without compromising her academic life as well as her future career. To this end, the article by Von Haaren and colleagues (2015) provides considerable evidence that supports the hypothesis that accumulated effects of enhanced emotional reactivity as evidenced in Marianas case scenario increases the risk for the physical and mental disorder. In light of this paper article, Mariana is seen as suffering from accumulated stresses emanating from different aspects of her life. From their study findings, Von Haaren and colleagues (2015) concluded that exercise promises beneficial prevention measures most appropriate for reducing accumulated enhanced emotional reactivity to considerable stresses in real-life situations like Marianas (Von Haaren et al., 2015). According to the authors, although clinical psychology provides treatment for the effects of the stressor, they are strictly used for already existing stressors and therefore, for effective prevention, exercises prove to be the best strategy to influence the effects of stressors before they occur. In view of Marianas scenario, the article by Von Haaren and colleagues (2015) provide sufficient and strongest evidence of how Mariana can reduce her stress as well as improve her mood in the long run. Regular exercises will help her reduce stress reactivity as well as increase s elf-control which is essential for her to manage her tasks without compromising her role of being a good and loving mother to her young daughter (Smith, 2014; Malling, 2013). The article asserts that exercises are suitable preventive measures against the effects of accumulated enhanced stressors. Conclusion This paper has successfully presented an appraisal of two articles, namely an article by Von Haaren and colleagues published in Journal of Psychology of Sport and Exercise and an article by Kim, Yang Schroeppel published in Stress Health: Journal of the International Society for the Investigation of Stress. The article by Von Haaren and colleagues sought to establish whether aerobic exercise interventions can be used to improve emotional stress reactivity during real-life stress. The authors concluded that AET promises beneficial effects on emotional stress reactivity during real-life stressful situations, especially among the students. The article by Kim, Yang Schroeppel sought to examine the effects of Kouk Sun Do (KSD) on mental health among university students with traits of anxiety symptoms. The authors concluded that KSD as a new way of mind and body exercise might be beneficial in minimizing the level of anxiety symptoms through its approach to self-induced relaxation. Argu ably, the article by Von Haaren and colleagues has been argued to have the strongest evidence to help Mariana to reduce her stress as well as improve her mood. References Ansley, B. b., Houchins, D., Varjas, K. (2016). Optimizing Special Educator Wellness and Job Performance through Stress Management. 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